How to Repurpose Your Event Video for Marketing

Event videos are invaluable tools for capturing moments, sharing experiences, and promoting your brand. However, the power of an event video doesn’t end when the event is over. With some creativity and strategy, you can repurpose your event video in various ways to enhance your marketing efforts. This article will explore how to transform your event video into multiple assets that can extend its value, help you connect with a wider audience, and strengthen your brand’s visibility.

Why Repurposing Your Event Video Is Important

Event videos typically capture a large amount of content, ranging from speeches, product demos, and interviews to audience reactions and behind-the-scenes moments. Instead of letting these videos sit unused after the event, repurposing them allows you to:

1. Maximize Content Use: You can get more mileage out of a single event, stretching its ROI by using the footage in different formats.
2. Increase Brand Visibility: Repurposing your video across various platforms ensures that your brand reaches different segments of your audience.
3. Boost Engagement: Well-edited video snippets or highlights often garner more interaction than static images or text-based content.
4. Repurpose for Different Marketing Channels: A video that works well on social media might need a different approach for email campaigns or your website. Repurposing allows you to tailor content for different channels.

Let’s dive into the ways you can repurpose your event video for marketing success.

Create Short Social Media Clips

Social media is one of the best platforms for promoting event content. Instead of posting the entire event video (which might be too long for most platforms), break it down into engaging, bite-sized clips that highlight key moments.

For instance:

• Best Speaker Moments: If your event featured keynote speakers or notable panels, consider sharing powerful quotes or impactful moments in video format.
• Event Highlights: Share quick montages of the best moments from the event—crowd shots, funny interactions, product reveals, etc.
• Behind-the-Scenes: Showcase the planning, setup, and people behind the event, giving your audience an exclusive look.
• Audience Reactions: Capture the excitement and engagement of your attendees, especially during interactive sessions or product launches.

These short snippets can be shared across platforms such as Instagram, Twitter, Facebook, TikTok, and LinkedIn. Just make sure to tailor each clip to the specific platform’s audience and optimal video format.

Create a Highlight Reel

Highlight reels are fantastic tools for providing a quick overview of the event, encapsulating all the key moments in a short video. It’s ideal for people who weren’t able to attend but still want to get a feel of what the event was like. A well-edited highlight reel can be:

• Used as a teaser for future events, helping to generate excitement.
• Shared on social media platforms to promote engagement and attract new attendees for future events.
• Included in your email marketing campaigns, encouraging recipients to watch and learn more about the event.

Ensure that your highlight reel features exciting moments, inspiring quotes, and footage that embodies the spirit of the event. It’s important to keep it concise, keeping the audience engaged from start to finish.

Repurpose Event Video into Blog Content

Your event video can be a great foundation for creating blog content. Here are a few ways you can turn the event video into blog posts:

• Key Takeaways: Write a post summarizing the most important points made during the event, using video clips as references to back up key ideas.
• Event Recap: Create a detailed event recap that includes quotes from speakers, insights from panelists, and notable attendee reactions, while embedding sections of the video throughout the post.
• Interviews with Speakers or Attendees: If you conducted interviews during the event, you can repurpose them into blog posts. Pull key quotes and insights to create compelling written content that can be paired with the video itself.

Not only will this increase engagement on your website, but it also helps with SEO by creating keyword-rich content that attracts organic traffic.

Leverage Testimonials and Case Studies

If your event featured satisfied customers, clients, or speakers, you can repurpose their testimonials into marketing content. Video testimonials are a great way to build trust with your audience, so consider pulling quotes from your event video where attendees or clients share positive feedback.

• Customer Testimonials: If clients or customers shared how your product or service helped them, use these clips as part of your promotional strategy.
• Case Studies: If your event was centered around your product or service, you could feature success stories or examples of how people have benefited from your offerings.

Testimonial and case study videos are highly effective in building credibility and are often used in email campaigns, on landing pages, and on your social media channels.

Repurpose for Email Marketing

Your event video content can be a powerful addition to your email marketing campaigns. Here’s how you can repurpose the event video in emails:

• Event Recap Email: Send an email with a link to the full event video or a highlight reel to those who couldn’t attend. This gives them a chance to experience the event virtually and stay connected with your brand.
• Exclusive Content: Offer exclusive behind-the-scenes footage or extended interviews from the event as part of your email content.
• Promote Future Events: Use clips from the event to promote your next event or a follow-up webinar. By showcasing past event highlights, you can entice your subscribers to join the next one.

Make sure the email content is visually engaging and includes a strong call-to-action (CTA), such as inviting people to sign up for future events or watch a related video.

Incorporate Event Video into Your Website

Your website should act as a hub for all your marketing materials, and your event video can help enhance it. Here are several ways to feature your event video on your site:

• Event Landing Page: Create a dedicated landing page for the event that includes the full video, highlight reels, and links to related content. This makes it easy for visitors to access the video and learn more about what happened at the event.
• Homepage Feature: Display a snippet of the event video or a highlight reel on your homepage to capture visitors’ attention immediately. This will entice them to explore more and engage with your brand.
• Product/Service Pages: If your event was related to a new product launch or a service offering, place relevant video content on the product or service page. Videos on these pages can increase conversion rates and provide a more interactive experience for your visitors.

Make sure the video is accessible, loads quickly, and doesn’t detract from the overall user experience.

Turn Event Video into a Podcast or Webinar

If your event involved panel discussions, interviews, or presentations, you can repurpose these segments into podcasts or webinars. Many people prefer consuming content in audio or long-form video formats, and repurposing content into these formats allows you to tap into that audience.

• Podcast: If your event had engaging discussions, such as industry insights or expert opinions, consider turning those discussions into podcast episodes. You can easily extract audio from the event video, edit it into digestible chunks, and publish it on popular podcast platforms.
• Webinar: If your event involved informative sessions or educational content, repurpose the presentations into webinars. This works particularly well if you had speakers who provided valuable insights that your audience might want to access at their convenience.

Repurposing event content into a podcast or webinar allows you to cater to an entirely different audience who prefers audio or long-form content.

Conclusion

Repurposing your event video for marketing purposes is a smart way to maximize its value and extend its reach. From creating social media clips to incorporating video content into your email marketing campaigns, the opportunities to repurpose your event video are virtually limitless. By doing so, you not only increase the return on investment (ROI) of your event but also ensure that the content reaches new audiences, engages existing followers, and continues to benefit your brand long after the event ends.

Repurposing doesn’t have to be a one-size-fits-all approach. With creativity and strategy, you can turn your event video into numerous valuable assets that enhance your marketing efforts across different channels and help solidify your brand’s presence in the market.